Google Loses Monthly, Yearly Search Market Share
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Top Radio Advertisers – Hardware / Home Improvement – August 2010
Source: MediaGuide
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‘Behind the Curve:’ Week Ending Oct. 1, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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North American Mobile Revenues will Reach $10B in 2015
North American revenues from mobile content and applications will total $10 billion in 2015, according to a new white paper from Juniper Research.
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Maximizing Trend Watching Effectiveness, Part 1
Marketers need to know why they are tracking trends, recognize fads, and not apply all trends to all people, according to consumer insights firm trendwatching.com.
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Radio Leading Source of Music Info for Youth
Radio remains a major source of information about new music and concerts for young Americans, according to [pdf] a new study from Edison Research.
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Creativity Crucial to Ad Success
Creative quality drives more than half of the sales changes for TV and digital advertising campaigns, four times higher than the impact of the specific media plan involved, according to new comScore ARS data.
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Android Leads Recent Smartphone Purchases
Android is the most popular mobile OS among US consumers who have bought a smartphone in the past six months, according to data from The Nielsen Company.
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Top 10 Automotive-Classifieds Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 Investment/Finance Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Residential TV Customers Unhappy with Cost
Residential television service customers are notably less satisfied with the cost of service, compared with 2009, according to the J.D. Power and Associates 2010 US Residential Television Service Satisfaction Study.
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Female, Younger Readers Biggest Fiction Fans
Women who have read a book in the past year are more likely to say they read a fiction book than men, according to results from a new Harris Poll.
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Marketers Digitally Reduce Print Waste
Digital solutions are the leading means marketers are using to reduce waste in their print collateral supply chain, according to a new survey from the CMO Council.
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Android Platform Advances in August
US marketshare of the Google Android platform grew at a much faster pace than that of any other major smartphone platform, according to new comScore MobiLens data.
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Top 10 Community-Based Organization Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 Portal Frontpages – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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‘Behind the Curve:’ Week Ending Oct. 8, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
(more…)
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Males, Older Readers Like Non-Fiction
Male and older readers who have read at least one book in the past year are more likely to say they have read a non-fiction book than female or younger readers, according to the results of a new Harris Poll.
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College Grads More Likely to Marry
In a reversal of long-standing marital patterns, college-educated young adults are more likely than young adults lacking a bachelor’s degree to have married by the age of 30, according to new data from the Pew Research Center.
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Mobile Behavior Varies Globally
US mobile users do the most social networking, European mobile users text the most, and Japanese mobile users are the most connected, according to new comScore MobiLens data.
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