Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Top 10 Family Websites – October 2008
Image-Based Online Ad Impressions by Industry – October 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.
Financial Crisis Spurs Smoking Increase and Switch to Cheaper Brands
More than three-quarters (77%) of current smokers in the US report that they have increased stress levels because of the economic crisis, and two-thirds of those smokers say this stress has had an effect on their smoking behavior, according to a survey from the American Legacy Foundation, conducted by Harris Interactive. (more…)
Google Nears 72% of US Searches in October
Google had a large majority of search market share in October, accounting for 71.70% of all US online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and Ask.com received 17.74%, 5.40% and 3.53%, respectively, according to October data from Hitwise. (more…)
Restaurants, Green Products Big Losers as Pessimistic Consumers Cut Back
Some 58% of Americans feel that the economy has reached a low point and nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything – from charitable contributions to dining out to beauty and grooming products, according to the November/December 2008 Insight Report from MarketTools, Inc. (more…)
Moms More Stressed, Worried about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things are (33%), according to a study from the non-profit Marketing to Moms Coalition. (more…)
Top 10 Politics Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Top 10 Print Media Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Gift Card Spending to Drop as Holiday Shoppers Look for Bargains
Shoppers’ price-conscious mentality is taking a toll on the holiday season’s most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion last year, according to the National Retail Federation’s sixth annual Gift Card Survey, conducted by BIGresearch, reports Retailer Daily. (more…)
Affiliates: Commission, Product & Brand Most Important
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent. (more…)
Most See Cloud Computing Overtaking PCs
A majority of technology experts and members of the general public believe cloud computing will mostly replace desktop computing by 2020, according to [pdf] the recent “Future of the Internet” study from the Pew Research Center‘s Internet & American Life Project and Elon University’s Imagining the Internet Center.
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Core Searches Grow 3%
Americans conducted 15.93 billion core searches in May 2010, a 3% increase from 15.53 billion in April 2010, according to comScore qSearch data.
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Top 10 Family Websites – May 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Top 10 Politics Websites – May 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Large Majorities Favor Business Regulation
Large majorities of consumers favor stricter regulation of many major US industries, according to the results of a new Harris Poll.
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2 in 10 Adults Digitally Track Local Issues
Roughly 2 in 10 US adults uses digital tools to stay informed about local issues, according to data from the Pew Internet & American Life Project.
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Digital Media Spend Remains Traditionally Focused
Web Usage Generally Declines for 2nd Straight Month
Month-over-month US internet usage generally declined for the second straight month in May 2010, according to data from The Nielsen Company.
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Top 10 Print Media Websites – May 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not includeA traffic for all sub-domains of certain websites that could be reported on separately.
Top 10 House and Garden Websites – May 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.